According to Ben Kaye of Consequence of Sound, "The film was shot documentary-style, leaving some - including the Atlanta Police Department - convinced it was real. The song's title was derived from the 2012 drama film of the same name about real-life Atlanta-based drug dealer Curtis Snow. Cole and Noname previously collaborated in 2015, on the song "Warm Enough" from Donnie Trumpet and The Social Experiment's Surf album. Throughout the song, Cole makes reference to an unnamed "young woman", who many listeners assumed to be Noname, which was mostly confirmed by Cole himself via Twitter. Many assumed her tweet was aimed mainly at Cole and Kendrick Lamar, both of whom had yet to post on social media about the protests at the time of her tweeting. niggas whole discographies be about black plight and they no where to be found". "Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y’all favorite top selling rappers not even willing to put a tweet up. In late May 2020, prior to the song's release and five days after the murder of George Floyd, rapper Noname made a tweet widely panning wealthy rappers who discussed the struggles of black people in their music but had yet to publicly speak out via social media regarding the protests or Black Lives Matter in general. Cole participated in, in his hometown of Fayetteville, North Carolina.
"Snow on Tha Bluff" was released in the midst of the George Floyd protests, which J.
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